During the crit it was also suggested that I create some promotion or some kind of advertising for the campaign. I had wanted to do this anyway so it was quite good feedback.
I cam up with this design below for an A0 poster to be seen in airports. After grabbing tourists attentions it gives a bit more information about the campaign as there is no double page spread to read in this example.
This is another example for an A0 poster but this time it has been designed to be at the airport at the other end of the journey. In this instance the poster takes advantage of the fact that the tourists will have already seen the posters at the other airport and the meal on the flight and the double page spread in the magazine.
The perfect placement for the poster would be on the journey to customs or just before it because everyone on the flight would have to go the same way and everyone would have to see it.
Design-wise I'm not really sure about the look of this poster compared to the others, its something about the composition or the colours of the blue strip overprinted on the black but I can't quite figure it out.
In terms of further design there could be a lot more designs made than these but I think it would be better to have even more different illustrations to work with.
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