Friday 19 November 2010

Final Final Designs

Here are each of the final designs including type. So these are effectively the lids for each of the meal packaging boxes. I have used the same style and spot colour (Pantone 2985 M) across each design to relate each to one another. I tried to come up with some short taglines that could be a bit clever and relevant at the same time and I think I got some ok examples on these designs. The frist design shows a pretty ordinary phrase, "We checked this meal but we can;t check them all'. This phrase is very literal and the meaning is quite obvious compared to the others below. 
The phrases that I settled on in total are these:
  • WE CHECKED THIS MEAL
    BUT WE CAN'T CHECK THEM ALL.
  • DON'T BITE OFF
    MORE THAN YOU CAN CHEW. 
  • HERE'S SOME FOOD
    FOR THOUGHT. 
  • THERE ARE PLENTY MORE FISH
    IN THE SEA. 
  • YOU'VE GOT BIGGER FISH
    TO FRY
I think that they all work relatively well and relate quite well to the point in some way. I tried to make each phrase relate to either the sea, fish or eating in some way but also make them work in context when the tourists understand what the product actually is which I think I have achieved quite well. 






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