Logo Design

As part of the logo design I decided that I needed to incorporate some type. This would give the campaign a name and help reinforce the branding across a range. I started by trying to come up with a name for the campaign which i found pretty hard.

The possibility throughout the project so far would have been to use the word "Manta" but it is a bit obvious and not very thoughtful so I looked in to some other words that could be used. 

In the examples below I translated some relative words from English across to Indonesian. 

In my research I saw that the Indonesian islands were reported to have quite a lot of manta ray killing activity so I decided that this was relevant. 

The issue here was that a lot of the words in Indonesian were really long. A logo would need to have a short name to make it quick to take in and grasp. If the word is too long and complex then it wont work.

As a result I only found a few words that I decided were short enough: Aman, Halte, Bantu, Bantuan and maybe Membela. In turn these words mean Safe, Stop, Help, Aid and Defend. 

Next I looked in to what kind of typefaces would be interesting and could relate to the brief and my ideas. I found these fonts and quickly decided that a sans serif typeface would carry a more serious tone and that uppercase letters would probably work best to show importance.

Looking through the examples I decided to choose a large, bold typeface because it was physically linked to the mantas as they are large bold creatures. 

From these examples I decided that Impact was probably the best font with Arial Black coming second. I prefer the letters in impact being closer together and they make the word look more like one large object than Arial Black which makes the letters seem much more separate. 

To experiment more with incorporating type, I did these examples of different styles of hand drawn type for different typefaces. I could see again that the bolder type worked best in representing a manta ray because they are bold as well. I like the idea of using hand drawn type instead of vectorised true type because it would relate more to the illustrations of the rays.
If the illustrations used vectorised type then it could look too perfect and look out of place. If I use hand drawn type from an existing typeface (such as Impact) then the type will become a part of the image.

After experiment with the form of the letters I started to think about the name again. Manta still strikes me as a relatively obvious name for the campaign but the words like Aman and Bantu look a bit too irrelevant, not to mention the fact that the tourists will not know what the words mean so it doesn't really matter what they say.
At this point I started looking in to different acronyms that could be made from the word MANTA.

• Manta-biostris Against Negative Treatment Association: Spells MANTA but doesn't really make sense grammatically. 
• Manta-biostris Association for Negative Treatment and ... : Couldn't come up with a final word for A and it makes it sound as though the campaign endorses negative treatment. 
• Manta-biostris Association Against Negative Treatment And Supply: Spells MAANTAS which means nothing and is a bit long, but it does get the point across.

At this point I saw that it could be a bit hard to come with an acronym for MANTA but tried some other acronyms to see if they could make a memorable name

• CETOM - Campaign for Ethical Treatment of Mantas
• AFETOM - Association For the Ethical Treatment of Mantas
• AETM - Association for Ethical Treatment of Manta-rays
• DEMR - Don't Eat Manta-rays
• MRAET - Manta Ray Association of Ethical Treatment
• MAET - Manta-ray Association for Ethical Treatment

The list could probably go on for a lot longer but you can see that none of the examples really work out as making any sense or being memorable. 

The other alternative is to stick with Manta as the name of the campaign and include a very short description along side it.

For example, "Manta: Association for the Ethical Treatment of Manta Rays "

This could solve both issues as the name is still relevant and memorable but it also stands for the short description.