For this brief we had to create 3 x A1 type as image posters using extracts from the previous articles. The quotes could be anything that we wanted but generally shouldn't be too long as it would take away from the design. My quotes from the articles were "Cornwall", "Sleep More" and "Because". I don't really know why i picked these extracts. They were simple and I had a couple of ideas when I read them so I guess that was why.
To start with I made the Cornwall poster. When I thought about the word cornwall I immediately thought about the 4 or 5 times that I have been to cornwall in my life and what they represented to me. The moment that stands out the most is when I went about 10 years ago to see that big total eclipse that was a really big deal at the time. Me and my family were told or found out somehow that the best place to see the eclipse was in Cornwall so we arranged to go on holiday for the event.
It rained the whole time. And it was overcast.
So we didn't even get to see the eclipse.
The only thing that happened was that it got a bit darker.
And then the streetlights came on.
That is why my cornwall poster shows the word cornwall with splash marks over it as though it has been printed with inks and then dripped on with rain. There were a few different ways to cheat on photoshop and use pre-defined brushes but I just used the standard brush tool and some basic blur effects to create the look myself.
I think that this poster worked out really well for what it is, especially as it went through a lot of stages with different looks and I was quite unsure about it for a while. Once this is printed in A1 I think it will do it a lot more justice. The only issue that I can see so far is that there is a lot of white space because the brief stated that each poster had to be portrait and i couldn't figure out a way to make the type fill more space in this format.
The next one that I wanted to make was the "Sleep more" extract. I thought about what things represent sleeping and immediately thought of Z's (As in, "Catch some Z's" or whatever the phrase might be). After a few fairly standard ideas I decided to create some type using just the letter Z but to make each character really small. I wanted to make them so small that from far away the image might just look like some type that says "Sleep More" maybe in a halftone pattern or something, but as you get closer you realise that it is actually constructed of (literally) thousands of tiny little Z's.
I really liked this idea so I got straight on with it which was when I realised how much effort this would be. To make sure that the Z's were perfect when viewed up close I used illustrator to vectorize them, however that means that each letter is on another layer. Half way through the first letter I had already hit 800 layers and the program was getting pretty slow so I decided to move over to photoshop which proved to be just as much trouble. It took a very long time to complete this poster and I'm not really happy with the end result because it took so long that the style actually changes slightly from the first to the last letter (Much smoother to a more grid based look).
I do still really like the concept of this poster and I think that with a bit more time it could work really nicely. I think I will attempt to redo this one once I get a bit of spare time because it took so long that I don't want it to stay imperfect.
The next poster to make was the "Because" poster. When I thought of the word because it made me immediately think of the word "Why" which made me think about questioning existence and stuff which made me think about the meaning of life. And that was my thought chain.
And that was what made me decide to make the type represent nature in winding vine-like plants/roots.
I started by taking the word and typing it in Georgia and then roughly drawing designs over the top of the typeface. I originally came up with these 3 ideas for the type.
I then took it into illustrator and live traced the rough design, neatened it up and filled it black with no stroke. I only filled these two examples, and then decided to take the latter because I preferred the more detailed composition.
After this I just started messing around with the colours to be more relevant to the nature theme.
I think that the black and the paler green solutions work best. I will print the green variation of the poster for the final.
In all I think this brief was one of the most successful. It kind of forced me to work with type which I don't feel comfortable with at all because I feel like I don't understand it, yet I think that I used it well in the instances of combining it with image and I think I produced some nice posters.
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