Image Eye Charts - Apple

For this brief we had to create an 'eye chart' like the ones found in doctors surgeries for eye tests, except that out charts had to have the letters replaced by images of an assigned subject matter. My subject was apples.  The resolution was to produce an A2 poster eye chart. 

To start with I started thinking about the different ways apples can be represented, which it turns out isn't very many. I started working with silhouettes and really basic apple symbols seeing what different ways they could be represented but they looked too basic and pretty uninteresting so instead i started looking at illustrating apples.

I then decided to use illustrations for my final resolution as they worked the best out of all the apple tests. I also decided to show the chart as a kind of sequence of the apples getting more and more eaten and so getting smaller, exactly like the characters would get smaller on a conventional eye chart. I chose to use 6 stages of apples as this was often a number that came up in eye charts. In stage 1 the apple would be whole. In Stage 2 there would be two apple images each with 1 bite taken out. In stage 3 there would be 3 apple images each with 2 bites taken out and so on until eventually I had 21 images ready to be placed on the chart. 

After this I imported the images to Illustrator and Photoshop where I messed around with the colours until I was happy with them. I wanted to use either green or black as the colour other than stock. The last two of these posters below are the two that worked best and the last one is the poster that I showed as a final resolution. 

I really enjoyed making this eye chart because it gave me the opportunity to show off my drawing which I don't get the opportunity to do much and which I would like to do more in future. It was also really interesting to work with it in just the one colour and one stock colour as well as thinking about the layout of the page and the content. 

I think that this is another of my more successful pieces of design and works well as a conceptual and a visual image. I think it works well in both black and in green.