Pattern design

lolTo make the packaging more obviously different than usual I came up with this idea for a pattern that can be used across each design and makes the packaging more interesting in a kind of subtle way.

I started with this design as an idea, but the shape of the leaves makes them difficult to tessellate and limits the kind of patterns that can be made.

This pattern is far too dense to be used in a subtle way and becomes a bit too much of a focal point of the packaging.

To make the design less dense but still make it work well as a pattern I created this test design. It flows a lot more and leaves a lot of space but is still recognisable as the G&B leaf so I think it works well in context.

I copied and pasted the design over and tweaked it to make sure it all repeated properly and layered it underneath the rough layout design.

I then changed the opacity of the leaves pattern to make it less obtrusive and not take away from the design. I think this works quite nicely as a pattern that shows obviously that the packaging has changed and suggests that there is something better about the brand or will at least entice interest. I also think it fits quite well with the premium look and feel of the brand and don't think it takes away from what the company represents. 

I also tried to take the pattern design further by introducing more leaf symbols and experimenting with opacity and the overprint look. 

The result is much less successful and looks too busy as well as changing the feel of the brand further away from the premium look of the original design. 

I decided to keep the simpler leaf pattern design to use in the exclusive packaging.