Mailshot - Concept Ideas

One of my original ideas for the product range in this brief was to create a mailshot that acted as promotional material and as a flick book. In this way it can show quite literally that the festival is an animation festival and also promote it in quite an original way.

I came up with this design sheet to try and show how it could all fit together and some ideas about what it could potentially look like.

I'm not sure about the patterned idea for the design of the envelope and of the pullout, but I think the rest of the design concept works quite well. I need to create a prototype to check that it would all technically work before applying things like patterns and the logo.