Finalising Packaging Design

To finalise the packaging design, I made sure that all colours were appropriate to the flavours and to the original designs. The colours have to be right to make sure that the type is still visible across each design without having to change the type colour (Except in the instance of the light colours White, Butterscotch and Caramel which need dark type to stand out).

When colouring the final designs, Will noticed that I had been using a different gold colour as him across the designs, so we checked the difference in colour to decide which we should go for.
This shows my design and then my design with Will's gold colour.

You can see that the gold that Will has been using is much yellower in tint whereas mine is far duller and greyer. I actually prefer my golden colour for many of the designs, but also the other gold works across many of the packaging designs.

My gold:

Compared to new gold:

There is not too much difference, but we decided to go for the brighter/yellower gold to use in the finals.

The lighter gold parts of the designs will be foil blocked to make them stand out in the packaging and the rest of the type will just be a golden ink. 

The leaf pattern will be spot varnished which will make it stand out from the background colour but not make it impose on the rest of the design. 

This is a really quick mock up test to try and simulate a spot varnish effect.