Packaging - Promoting the event

We decided that there should be some way to promote the event on the packaging. Our idea was to use the classic diagonal corner separated for promotional information about the event as it is recognised and it is as unobtrusive on the rest of the packaging as possible.

There would probably some kind of simple text with a representation or simple symbol of the event featured in the corner.





When trying out this idea we  quickly realised that there is very little space for any promotion on the packaging and so some aspects had to be moved about.

This was my first attempt at adding the corner. As you can see it nearly works but leaves only a very small space for promoting and causes the other aspects of the packaging to move around and become asymmetrical and unaligned. I decided that this didn't work and moved on to try somewhere else. 

I tried to do the same thing in the top right corner by it worked out even less successfully, this time having even less space to work with for promoting.

After talking about it we decided to scrap this idea and instead work with promoting the event in store not on the bar. We came up with the idea of using the shelves and the space around them to promote G&B.