"Celebrating 20 Years"

The next step was to deal with the "20 years" type under the G&B logo which Will and I agree doesn't quite work. As a solution I messed around with the type positions and point sizes and came up with some different experiments in size and shape.

Most of these have something positive about them but we weren't sure if any of them worked in context of the packaging. My favourite is the 4th from top design, although when actually placed on the packaging it didn't seem to fit with the theme of the packaging. 

Will has much more experience with using type so we decided that he should look at the type and see if he had any ideas. He also did a few experiments and then came up with the example that we will continue to use from now on. 

It simplifies the sentence and gets rid of the annoying 'of' which just kept getting in the way in the previous statement. It also works well in terms of hierarchy and shape and suits the redesigned packaging pretty well in place of the "ORGANIC".