Wednesday 23 March 2011

YCN - Packaging Redesign Redesign

Aside from sorting out the colours of the packaging, we also wanted to make the type look a bit more premium and expensive, similar to the pre-existing G&B colours of gold foil blocking and a different gold ink.

To start with I experimented in just changing certain parts of the design to gold to make them stand out separately from the rest.


I think that this works to a degree and does work as a concept, but the rest of the type is far too dark and jars against the gold leaves. 


So instead I decided to colour all the type in a couple of different shades of gold.
I think this works a lot better as the two colours compliment each other much more but the colours still need some tweaking of contrast to make them stand out more against dark backgrounds etc.
I will work with using the gold colours across the range of packaging.

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