I then took it into illustrator and traced with the pen tool, adjusting the perspective slightly to make the lumberjack more straight on.
I needed to create a lumberjack shirt pattern to use when painting the drawing, so I started by creating squares and then overlapping them and altering the opacity like this.
Once I had the pattern I just used the same painting colours as the ones in the previous drawings to colour in the character.
I tried to use the existing logo on top of the illustration to get an idea of how it would work against all the other colours and with the issue of having no outline.
You can see that the logo type sort of falls back against the big difference in colour of the shirt and makes it unclear what it actually says. To resolve this, I took the image into photoshop and added a shadow ad some kind of solar flare effects that i wanted to add anyway.
At this point I wasn't sure whether to give it a full black shadow or to change the opacity so that the features of the lumberjack are still visible. I tried both of them with the logo to see which works better in full context.
The full darkness of the shadow makes the logo pop much better than the changed opacity version, but it completely removes all the detail of the lumberjack and makes it difficult to even see that it is a lumberjack.
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