Independent Cinema brief

The Brief

Create and market a week long event for Hyde Park Picture House promoting the importance of independent cinema by informing the public and showing a different independent film every night.

Background

Independent cinema is a great art form and recent cuts to funding as well as the ongoing world financial problems have jeopardised its future, meaning a lot less indy films have been made in recent years which is a great loss. By promoting it's importance, it can gain support and recognition. The majority of blockbuster films are awful, people just need to be told where else they can go.

Considerations

What films will be chosen. What age groups will be targeted for the promotion? The event will need to be marketed well so it will need to cross as many appropriate formats as possible. Some kind of event identity will need to be created and used to link everything back to the event.

Mandatory Requirements

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Deliverables

Body of work with resulting appropriate promotional solutions.